To address the communication of smoking products, which are subject to strict advertising regulations in Italy, I chose to explore Philip Morris brand.
The focus was on creating a 3D model of the IQOS device, developing product images that captured the essence of the brand.

Next, I faced the challenge of modeling the Heats packaging, including the printing required to achieve a photorealistic result.
The goal was to understand and interpret the communication and business approach of the brand’s audience and creatively translate their product into engaging images.